Visual profile and concept for digital marketing of nightclub "This is it", hosted by Hugo Nightclub in Norrköping, Sweden.
Deliverables include a social media concept with a cohesive style for regular nightclubs, as well as special event and bigger DJ acts.
The target group is men and women aged 25-35, the music is open format leaning towards house music.
Deliverables included:
• A concept for nightclubs featuring bigger DJ acts, to be promoted on social media.
• A lesser extravagant design for resident DJs, while keeping a common thread over the different types of posts.
Design for resident DJs.
Special edition during swedish holiday Valborg.