Re-Brief

Develop a digital solution that creates a platform for yoga professionals to connect with new and old customers. The space should allow all levels of tech skill, and simplify the sharing of content, to promote the teachers' brands.

The future app should absolve the pain points experienced on the current web solution.

Siila.org

Project at Hyper Island

services

UI designer, UX researcher

Timeframe

January 2025 - February 2025

Siila's goals

1. Adoption of the app by existing website users and new ones
2. Data retention consent
3. Advocacy from adopting users that share successful milestones in Siila’s reviews and social media
4. Upsell to Teachers and Organization paid plans

Problem & background

Siila aims to become the leading app for connecting wellness professionals with consumers, and targets users active in yoga and meditation. Siila provides a platform where professional users can create events and share content for their followers to engage with.

Many of the users can be assumed to have limited tech skills, and English as a second language.

My Role

I have been active for all stages, my main contribution has been the work involving user journey mapping, the design system and designing the event creation stage.

The project started with deciding our baseline users, we chose to focus on the professional point of view. We used proto-persona Tshering Kinley to represent the professional users.

Problem statement "As a meditation and Yoga instructor with limited IT skills, and English as my second language, I want to focus on sharing my teachings globally, without spending too long filling in forms, learning how to create a profile, or performing time-consuming administrative tasks. "

User persona

Tshering Kinley

Age

occupation

status

Location

income

34 y/o

Yoga instructor

single

Thimphu, bhutan

BTN 17,000 (€ 192.28)

About Tshering Kinley

Tshering is a passionate yoga instructor who wants to extend his reach and share his teachings globally. However, his limited IT skills and the complexities of current digital platforms overwhelm him, making it difficult for him to focus on what he loves most: guiding his students in holistic wellness practises.

Trigger

• Frustration due to complicated tech processes that take away from his teaching time.
• Fear of losing potential students because his content isn’t easily accessible on mainstream platforms.
• Overwhelmed by the thought of engaging with administrative tasks instead of practising and teaching yoga.

goals

Tshering wants to create a seamless online experience where he can share his yoga sessions and meditation guides effortlessly. He aspires to build a supportive community around his teachings without getting bogged down by technology.

pain points

benefits

• Increased visibility and bookings from students around the world.
• More time to focus on improving his teaching and nurturing his students.
• Confidence in using a simple platform that caters to his needs and helps him share his passion effectively.

barriers

• Doubt about whether he can learn to use a new platform effectively given his minimal tech experience.
• Concerns about the cost and whether it will justify the benefits he seeks.
• Fear of choosing the wrong platform and wasting time and effort in the process.

02.1 User journey map

One of the main features of the service was for professional users to be able to create new events, and promote their business via one all-encompassing solution.

"AS-IS" journey map

The journey map covers the old procedure of going from onboarding, to creating a first event.

Scenario

A new professional user finds Siila, signs up, and creates his first event.

Expectation

Clear overview of benefits, and easy application use.

02.2 Revised wire flow

After identifying numerous opportunities for the new onboarding experience, we narrowed the scope to selected main issues to focus on.

Our goals

The goals of our client served as baseline for deciding the main areas to improve:

1. Adoption of the app by existing website users and new ones
2. Some data retention consent (to enable progress reporting, future offers and promotional contact)
3. Advocacy from adopting users that share successful milestones in Siila’s reviews and social media
4. Upsell to Teachers and Organization paid plans

Our focus

• Overwhelming process for sign up and event creation, with too many options for each step.
• Lack of intuitive design for non-technical users.
• No clear differentiation between user/professional sign up, and benefits of Siila.

"TO-be" wire flow

The wire flow follows Tshering on his first visit to Siila, and the path to creating his first event.

(1) "Match Between the System and the Real World" - No internal jargon, use language that the user is familiar with, "students" previously called "seeker", and "teacher" previously called "professional". (2) Personalise your space - Only include the most crucial information that affects dashboard and recommendations, image and age can be added later. (3) "Personalise your space" instead of "Finish your profile" - make it clearer that these choices has a bigger impact other than text on a profile. (4) All features that the user needs according to their account type is accessible from dashboard - Make it easy to do it right. (5) Set up your event - The choices that are selected makes the template bigger or smaller - with a minimum of mandatory fields. (6) “About the event” is last - Avoid that the user skips between steps, and save the boring for last when the other set up is complete. (7) Preview of the event underneath.

03 Solution

Our solution focuses on an interactive and intuitive experience, for the non-technical users. Drag-and-drop features offer a gamified experience, that helps the users navigate comfortably.

Solution

The design is at its core scaled down - the sign-up and onboarding is swift, and the user only needs to enter the most essential information, if they choose to. The user can add various sections to their profile based on preference, to keep the light and quick, to not overwhelm the users.

The same concept applies when the user creates an event - based on initial selections (paid or free, online or in- person etc.), the mandatory fields are kept at a minimum.

Prototype tools

Tools used include Figma for creating the design system components, and the prototype base, and Protopie to create the complete, interactive prototype.

Design systems

Visual components (menu icons etc.) have a friendly feel, and mascot Libra is a playful interpretation of the logo and a yoga pose.

05 Deliverables

An app that complements the website, with easy to use-features.

Siila App